D2C Skincare Brand
Beauty & Skincare · 30 days
Challenge
iOS 14 wiped 40 percent of reported conversions. Blended ROAS was stuck at 1.6x despite scaling ad spend.
What Trakkify Did
Full server-side GTM rebuild with Meta CAPI, deduplicated events, product-page CRO and a creative testing framework.
Outcome
Reported ROAS moved to 3.9x within 30 days on the same ad spend. Cart-to-purchase completion improved by 34 percent.
“Trakkify rebuilt our tracking and creative in three weeks. For the first time, POAS actually moves when we push spend.”
