Shopify Tracking Implementation

Shopify tracking that survives Web Pixels, Hydrogen and iOS.

Customer Events API, Checkout Extensions, Web Pixels and Server-Side GTM, implemented end-to-end for Shopify Standard, Plus and Hydrogen storefronts.

100%
Event parity across browsers
+38%
Reported revenue post-build
0
Duplicate purchase events
What's Included

Everything you get with Shopify Tracking Implementation.

A complete, senior-led engagement, no juniors, no upsells, no surprise scope.

01

Customer Events API

All Shopify pixel events wired through GTM Web Pixel sandbox cleanly.

02

Checkout Extensions

Server-side and pixel events fired from the new Shopify checkout (post-checkout.liquid retirement).

03

Server-Side GTM Integration

Order events routed through your first-party server for CAPI, Enhanced Conversions and TikTok Events API.

04

Refund & Cancellation Sync

Negative conversions reported back to ad platforms for clean ROAS.

05

Klaviyo & CRM Integration

Identify, track and revenue events synced to Klaviyo without duplicates.

06

QA Across Devices

iOS Safari, Chrome, Firefox, in-app browsers (Meta, Instagram, TikTok), verified per event.

How We Work

A clear 30-day path from kickoff to live.

01
Week 1, Audit

Existing pixels, Web Pixel sandbox usage, checkout extension state.

02
Week 2, Build

Web Pixel cleanup, server-side pipeline, checkout extensions deployed.

03
Week 3, Verify

Order, refund and cancellation event QA across devices.

04
Week 4, Handoff

Documentation, monitoring dashboard, 30-day support.

FAQ

Common questions about Shopify Tracking Implementation.

Shopify Plus or Standard?+

Both supported. Plus unlocks checkout extension capabilities, Standard works fully with Customer Events.

Hydrogen storefronts?+

Yes, full server-side and edge-side implementation for headless Hydrogen builds.

Do you replace existing apps?+

Where possible, third-party tracking apps add page weight and break attribution. We typically retire 3, 5 of them.

Ready to ship Shopify Tracking Implementation done right?

Book a 45 minute strategy call. We will pressure test your current setup and tell you exactly what we would do, even if you don't end up working with us.