Server-side tracking, the foundation of iOS-proof, ad-blocker resistant measurement.
GTM Server on Cloudflare Workers or GCP. First-party, fast and durable. The single highest-ROI technical upgrade for any brand spending more than ₹3L/month on paid media.
Everything you get with Server-Side Tracking.
A complete, senior-led engagement, no juniors, no upsells, no surprise scope.
Server Container Provisioning
Cloudflare Workers or GCP App Engine, custom domain, SSL, monitoring and alerting.
Web-to-Server Routing
All client events routed through your first-party server domain, invisible to ad blockers.
Conversions API Integrations
Meta CAPI, Google Enhanced Conversions, TikTok Events API, LinkedIn CAPI, Reddit CAPI.
Server-Side Consent
Consent state preserved across the server pipeline, full GDPR / DPDP compliance.
PII Hashing & Payload Control
SHA-256 hashing of all PII at the server edge. Payload filtering, never raw PII forwarded.
Monitoring & Alerting
Event volume monitoring, EMQ tracking and Slack alerts for any drop > 10%.
A clear 30-day path from kickoff to live.
Server provider, domain, event mapping and consent strategy approved.
Server container deployed, web→server routing wired, CAPI integrations live.
Parallel firing for 7 days, deduplication and EMQ validation.
Client tags retired, server-only firing, monitoring active.
Common questions about Server-Side Tracking.
What does it cost to run?+
Cloudflare Workers: ~₹500, 2,000/month for most brands. GCP: ~₹4,000, 15,000/month depending on volume.
Will this break GA4 or ad platforms?+
No, we run parallel for 7 days and validate every event before flipping client-side tags off.
Is the data ours?+
Completely. Server runs on your infrastructure, your domain, your control.
Field notes on server-side tracking.
Ready to ship Server-Side Tracking done right?
Book a 45 minute strategy call. We will pressure test your current setup and tell you exactly what we would do, even if you don't end up working with us.