Meta CAPI deployed with EMQ 9+ and zero duplication.
Server-side Meta events through GTM Server with deduplicated browser pixel, advanced matching and Event Match Quality optimized to 9+/10.
Everything you get with Meta Conversions API.
A complete, senior-led engagement, no juniors, no upsells, no surprise scope.
Server-Side CAPI Pipeline
Events flow client → first-party server → Meta CAPI with full payload control.
Pixel + CAPI Deduplication
event_id based deduplication so Meta counts every conversion exactly once.
Advanced Matching
Hashed email, phone, FB cookies, browser ID, every signal Meta accepts, passed reliably.
EMQ Optimization
Score audit, gap closure and monthly EMQ monitoring with a 9+/10 target.
Offline Conversions
CRM closed-won deals synced via CAPI for true full-funnel ROAS.
QA & Verification
Meta Test Events validation, 7-day parallel verification, ongoing monitoring.
A clear 30-day path from kickoff to live.
Current pixel + CAPI implementation, EMQ score and deduplication health.
CAPI pipeline through GTM Server, advanced matching wired.
7-day parallel firing, EMQ scoring, deduplication audit.
Documentation, monitoring dashboard, ongoing health check.
Common questions about Meta Conversions API.
Do I need server-side GTM for this?+
Strongly recommended. Direct CAPI works but loses ad-blocker resistance and first-party benefits.
What about consent?+
Consent state is preserved end-to-end. We never send unconsented PII.
Shopify or Woo?+
Both supported, plus custom React/Next.js sites and headless commerce stacks.
Field notes on meta conversions api.
Ready to ship Meta Conversions API done right?
Book a 45 minute strategy call. We will pressure test your current setup and tell you exactly what we would do, even if you don't end up working with us.