Google Tag Manager containers built like production code.
Web and Server-Side GTM containers, version controlled, documented, naming-convention enforced and stress-tested before deploy. The boring craftsmanship most agencies skip.
Everything you get with Google Tag Manager.
A complete, senior-led engagement, no juniors, no upsells, no surprise scope.
Container Architecture
Folders, naming conventions and tag/trigger/variable governance designed for teams that scale.
DataLayer Specification
Full dataLayer spec written, reviewed with engineering and implemented in your codebase.
Web Container Build
GA4, Meta, LinkedIn, TikTok, Google Ads, Microsoft Ads and consent tags, all fired through GTM, never directly.
Server-Side Container
GTM Server on GCP or Cloudflare Workers. First-party events, faster page loads, ad-blocker resistance.
Consent Mode v2
GDPR / India DPDP compliance with proper consent state passing to all ad platforms.
QA & Documentation
GTM Preview, Tag Assistant and end-to-end QA matrix. Full container doc handed off.
A clear 30-day path from kickoff to live.
DataLayer specification written, signed off by engineering.
Web container restructured, all tags rewired, QA pass complete.
Server container deployed, web → server routing live, monitoring active.
Documentation, training session and 30-day support window.
Common questions about Google Tag Manager.
Do we need Server-Side GTM?+
If you spend ₹3L+/month on ads, yes. The CAC recovery from accurate iOS attribution alone pays for it within weeks.
GCP or Cloudflare?+
Cloudflare Workers for sub-50ms latency at low cost. GCP for teams already on Google Cloud.
Does this break our existing tracking?+
No, we migrate tag by tag with parallel firing and validation before flipping over.
Field notes on google tag manager.
Ready to ship Google Tag Manager done right?
Book a 45 minute strategy call. We will pressure test your current setup and tell you exactly what we would do, even if you don't end up working with us.