Enhanced Conversions, give Google the first-party data it needs.
First-party email and phone passed securely to Google for modelled conversion recovery, better smart bidding signal and 20, 40% more attributed revenue in most accounts.
Everything you get with Enhanced Conversions for Google Ads.
A complete, senior-led engagement, no juniors, no upsells, no surprise scope.
Enhanced Conversions for Web
First-party data hashed at the edge and passed via gtag or Google Tag Manager.
Enhanced Conversions for Leads
Form submissions and offline conversions enriched with hashed identifiers.
Server-Side Implementation
Optional server-side pipeline via GTM Server for ad-blocker resistance.
Consent & Privacy Layer
Consent Mode v2 + SHA-256 hashing + payload filtering at every stage.
Diagnostic & Coverage Reports
Match rate, coverage and diagnostic alerts monitored monthly.
QA & Documentation
Google Tag Assistant verification, match rate baseline, full handoff doc.
A clear 30-day path from kickoff to live.
Current conversion setup, available first-party data, consent posture.
Enhanced Conversions wired via GTM (web + server).
Match rate, diagnostics and 7-day baseline.
Documentation, monitoring dashboard, monthly review.
Common questions about Enhanced Conversions for Google Ads.
Will Google see my customer emails?+
No, all PII is SHA-256 hashed before leaving your server. Google only sees hashes.
Is this required for Smart Bidding?+
Not required, but it dramatically improves the signal quality and is now an industry baseline.
Does it work with offline conversions?+
Yes, Enhanced Conversions for Leads + offline conversion import is included.
Field notes on enhanced conversions for google ads.
Ready to ship Enhanced Conversions for Google Ads done right?
Book a 45 minute strategy call. We will pressure test your current setup and tell you exactly what we would do, even if you don't end up working with us.