Landing Page Auditor
Score a landing page against a CRO checklist.
Your Landing Page Is A Salesperson. Score It Like One.
Most brands spend six figures a month on ads and send that traffic to a page that has never been audited line by line. A single missing testimonial, a slow hero image, an unclear CTA. Each one drops conversion five to fifteen percent. Together they cut ROAS in half.
This auditor grades your page across 22 signals grouped into seven categories. Every failing check comes with the exact fix. Read the report top to bottom and ship the fixes in one sprint.
- Clarity. Title, Meta Description, H1, Hero Copy. Can A Cold Visitor Understand The Offer In Three Seconds.
- Conversion. Primary CTA, Buttons, Forms, Pricing. Is There A Frictionless Path To Say Yes.
- Trust. Testimonials, Numbers, HTTPS. Would You Buy From This Page As A Stranger.
- Speed. Response Time, Payload, Third Party Scripts. Every 100 ms Costs You Conversions.
- Mobile. Viewport And Tap Targets. 70 Percent Of Paid Traffic Is Mobile.
- SEO. Canonical, Open Graph, Schema, Favicon. Free Traffic Compounds.
- Tracking. GTM, GA4, Meta Pixel, Google Ads. You Cannot Optimise What You Cannot Measure.
The First Screen Wins Or Loses The Sale
One clear H1 with the outcome, a supporting sub headline, a single primary CTA, and one trust signal. Everything else is scroll.
Prove The Claim
Testimonials with names and photos, quantified proof numbers, a comparison table if you have competitors. Repeat the CTA every screen.
Close The Objections
A short FAQ, a guarantee, a low friction alternative CTA like Book A Call. End the page. Do not link out.
Fixes That Move The Needle This Week.
- Vague Headline. Replace Feature Descriptions With Outcomes. Not "AI Powered Analytics", Say "Cut Reporting From Six Hours To Six Minutes".
- Multiple Competing CTAs. One Primary Action Per Page. Everything Else Is A Ghost Button.
- Forms Longer Than Four Fields. Each Extra Field Drops Completion Five To Ten Percent.
- Missing Social Proof. Zero Testimonials Above The Fold Is A Solved Problem With Real Cost.
- Slow Hero Image. Compress To Under 200 KB, Serve As WebP, Set Explicit Width And Height.
- Grade F Or D. Rewrite The Page. Do Not Send More Traffic Until The Fundamentals Are In Place.
- Grade C. Fix Every Critical And Warning. Expect A Twenty To Forty Percent Lift.
- Grade B. Ship The Remaining Fixes, Then Move To A/B Testing.
- Grade A. You Are In The Top Ten Percent. Now Test Bigger Bets Like Offer, Price And Layout.