Resources
Templates, playbooks and frameworks we use in client work.
The same files our team opens every day. Free to download. Built for real operators.
Most popular
Tracking Audit Checklist (40 points)
The exact audit template we use on day one of every engagement.
CRO Test Backlog Template
PIE / ICE scoring, hypothesis library and statistical guardrails.
GA4 Event Schema
Battle-tested event and parameter taxonomy for D2C and SaaS.
Playbooks
Server-Side Tracking Playbook
Step-by-step GTM Server, CAPI and Enhanced Conversions setup.
PMax Operating Guide
Feed strategy, asset groups and signal architecture.
Landing Page Teardown Framework
Heuristic + analytics audit you can run in 90 minutes.